How to make cheap wine taste like chateauneuf du pape

ineyard and andy hamilton

Make us a drink Andy

Before I get nasty emails from French lawyers (Like I did off the Champagne lawyers for elderflower champagne),  the only way you can actually make Chateauneuf du pape is to grow grapes in the Chateauneuf du pape commune. Cheap wine will always be cheap wine, but you can make cheap wine staste better.

This technique will help lift a wine, not a mid-range wine, that should taste ok by itself, but a cheap wine. A wine that might even taste better coming up than it did going down. The sort of wine you may have drunk at a teenager or in your early twenties as it was the cheapest and strongest thing you could get your hands on. The sort of wine that you might now turn your nose up at, unless you have already had a few glasses.

If you need to impress but are skint, or if you are simply tight with your money then please read on.

How to make cheap wine taste expensive

The main thing to make cheap wine taste expensive is to give it a story when we think that something is going to be delicious our mouth will react and we will start to salivate. In that saliva is a chemical that coats our tounges and will actually make things taste superior. Presentation is also key, as a little experiment pour the same wine into two containers, a crystal wine glass, and a jam jar. Give it to your partner, mum, friend, dog and then get them to decided which one is the tastier wine.  I assure you that most (apart from collies who love a good jarred wine), will favour the wine in a glass.

The setting can also make a difference if you have every gone into a pub or an off-licence in search of the Greek Lager, that French plonk or that obscure spirit and have been offered something that you swear isn’t the same then you are not alone. A recent study suggests that subtle changes in light, the music playing and of course your mood will all affect how the wine tastes.

Do please hunt out my youtube channel where you will find a bunch of other booze experiments. Such as how to how to make buckfast,  how to make foraged gin, how to make edible shot glasses or stay right here to find the best tip to make perfect sloe gin and other liqueurs.

I’ve also been experimenting with barrel aging and can simulate barrel aging in days rather than years. This means I can make whisky in 10 days, rioca in weeks and Olde Jenever in a week. Should I share the secret?

Andy Hamilton

Brewer, forager, broadcaster, spaceman occasional liar

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6 Responses

  1. steve brown says:

    Haha.. Classic Hamilton at his best. I’m going to try that later 😉

  2. Intrigued by the barrel aging trick – do share! Also would love to chat about a collaboration at some point….

  3. Paul Lonsdale says:

    Very good. Funny as well as being useful. Liked your impersonation of a wine snob at the beginning! Have enjoyed reading and using your books. Pity the beer doesn’t last long…..

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